As you know, the hair and skin care industry is very female oriented. Women have long been the primary users of hair care products and services. This is partly true because of an emphasis on hair and skin care for beauty as well as for health, and partly because women tend to be more concerned about their looks than men.
Over the past few years, we’ve really seen that attitude changing. More and more, men are becoming concerned with good grooming and becoming aware of the health aspects of making sure their hair and skin are cared for properly. Men’s products are a fast-growing segment of the hair and skin care business.
Men as a whole haven’t been conditioned to care for their hair and skin like women have been. The typical routine for a man is to use the soap that’s in the shower to wash their face and hair, lather up with shaving cream, then splash on an alcohol-based after shave or cologne. An optimal routine for good grooming? Probably not.
Think of this as an educational opportunity to share the MONAT Men’s Treatment System. It’s important to for men to know that proper hair and skin care is an effective and valuable aid to healthy aging as well prevention no matter what their age. 
